
During a recent discussion at the Massachusetts Institute of Technology on digital transformation, Professor Abel Sanchez and Mark Schwartz, author of Adaptive Ethics for Digital Transformation, examined how traditional bureaucratic values—such as predictability, conformity, and stability—interact with the emerging values of the digital era, including inclusivity, agility, and continuous innovation.
Their insights revealed a fundamental challenge facing modern organizations: how to preserve the structure that ensures reliability while embracing the flexibility that fuels progress.
For decades, bureaucratic systems have enabled organizations to operate efficiently, maintain consistency, and reduce risk. However, the rise of the digital economy has introduced a new paradigm—one that prizes adaptability, creativity, and rapid iteration.
Despite these tensions, both approaches share a commitment to accountability and process discipline. Digital organizations can draw on this structure to scale innovation responsibly, ensuring new ideas are tested and implemented with rigor.
Bureaucratic values provide the scaffolding that prevents chaos—but too much rigidity can smother creativity. Successful digital-age leaders blend discipline with empowerment, maintaining necessary controls while removing barriers that limit imagination and speed.
Revisiting the core mission and business purpose helps teams stay anchored and align innovation with long-term value creation.
Sanchez and Schwartz highlighted that the world is shifting from the factory model, focused on efficiency, scale, and incremental improvement, to the entrepreneurial model, defined by agility, experimentation, and scalability.
In the industrial age, success was measured by output, consistency, and control. In the digital age, it is measured by adaptability, innovation, and impact.
Organizations that embrace this shift see prosperity not as static growth but as the capacity to continuously evolve and create value.
This mindset encourages employees to act as intrapreneurs—taking initiative, questioning assumptions, and viewing uncertainty as an opportunity rather than a threat.
Building an Ethical Digital Culture
Beyond technology, Sanchez and Schwartz emphasized that digital transformation also reshapes organizational ethics. As systems become more automated and data-driven, the moral compass guiding decisions must become more proactive.
A strong ethical foundation enables sustainable, human-centered innovation. It ensures technology serves people—not the other way around.
Digital transformation is not just a technological evolution; it also represents a shift in values. As Professor Abel Sanchez and Mark Schwartz demonstrated, the success of future organizations depends on their ability to balance the predictability of bureaucracy with the creativity of innovation and to combine ethical clarity with digital agility.
Those who master this balance will not only remain competitive but will also define what responsible innovation means in the 21st century.
Discussion featuring Professor Abel Sanchez (MIT) and Mark Schwartz, author of Adaptive Ethics for Digital Transformation, during an MIT talk on digital transformation (2025).